It's slightly insane to me that one random Google search after university ended up becoming the name I've built my entire life around for the last six years. At the time, Blóma wasn't a jewellery business. It wasn't even a business idea. It was actually the name of my graduate collection at university. Back then I was completely obsessed with florals, old family photographs, vintage wallpapers and nostalgic prints. Looking back now, I think the whole world of Blóma already existed, I just didn't realise it yet.

After graduating I found myself in that strange in-between stage where everyone expects you to have a plan, but I really didn't. I spent months rebuilding my portfolio, applying for fashion jobs and trying to work out what came next.

Somewhere in the middle of all that, I ended up down a Google rabbit hole searching for flower-related words in different languages. That's when I stumbled across the Icelandic word "blóma", meaning bloom, blossom or flower.

I remember thinking, "Oh, that's nice." That was it.No business strategy. No brand consultant. No vision board. Just a word that felt right.

Not long afterwards, I started making jewellery. At first it was mostly something to do while I figured out the rest of my life out. I couldn't find a job after university and I needed a creative outlet. Something that felt productive, enjoyable and completely free from pressure.

I spent that summer making jewellery mostly for myself. Pieces to wear on holiday, colourful earrings inspired by flowers and fruit, little beaded creations that made me happy.

Without even meaning to, I found myself gravitating straight back to the things I'd always loved. Flowers. Colour. Nostalgia. Tiny details. Objects that felt joyful.

When it came time to name the business, Blóma was already there waiting for me.

Looking back now, it feels impossible that it could have been called anything else.

Over the years that little word has become so much more than a business name. It's been printed on thousands of pieces of packaging, stitched onto labels, displayed at markets and attached to jewellery that's travelled all over the world.It's become my creative home.

 

Which is why last year was surprisingly emotional.

Another company started using the name too and for the first time I had to seriously consider what would happen if I lost it. I know the word itself isn't mine. I don't own the Icelandic language. But after spending years building an entire creative world around it, the thought of letting it go felt genuinely heartbreaking.

I realised very quickly that I needed to protect what I'd built.

So I spent months researching trademarks, filing paperwork and trying to navigate a process I knew absolutely nothing about. It wasn't particularly glamorous and there were definitely moments where I questioned whether I was being ridiculous.

But when the registration finally came through, I felt an enormous sense of relief.

Because while the word may have started as a random late-night Google search, Blóma has become so much more than that.

It's six years of ideas, mistakes, experiments, collections, markets, customer orders and creative growth.It's a little piece of my life.

 

And now I can happily say it's officially mine in all the places that matter.

If there's one thing I've learned through the whole experience, it's that protecting your ideas is important. Even the tiny ones. Even the hobby projects. Even the things that start as a random search at midnight when you're avoiding job applications.

You never know which idea might end up changing your life.